What's in a name?

On Thursday, Naughty Dog/Sony unveiled the first teaser for Uncharted 3. On Saturday, they rolled the first full trailer for Uncharted 3 at the VGA Awards. Sony had a big event on Sunday, which as far as just about the whole damn internet can gather is it’s more stuff on the new Uncharted (being that I’m writing this on Friday, I don’t know how that’s shaped out yet).

Now, the presence of a new Uncharted by itself is enough to really get people talking. They’re great games, and Uncharted 2 received massive acclaim, none of it undue. But there’s one thing about the game that set people speculating from the first teaser – the full title of the game.

Uncharted 3: Drake’s Deception.

And this, somehow or other, got my mind thinking about titles.

I suck at coming up with titles. In fact, I’d wager most people do. Or at least, they suck on their first couple go-rounds.

So, I’ve decided to run a series of posts about, yep, titles. From the overly long to the spoilerific to the old-fashioned to the sexy and the mysterious. What makes a title a good title vs. a bad one (and I realise this tends be very subjective)?

Titles, after all, are the second most important aspect of a book. Join me as we make like fools and rush in where angels fear to tread.